> It'd be hard to convince me that they did it because they're nice, they have share holders who are not interested in that stuff. 100%. It might have somethin

> It'd be hard to convince me that they did it because they're nice, they have share holders who are not interested in that stuff. 100%. It might have something to do with wanting more clear/precise analytics numbers. Non-active members might weigh down certain metrics in some way, so removing these members likely allows for 'fuller' analytics/measurements, which is important to their core business. Netflix is now also a very active producer of content itself, instead of it's previous business model of licensing/'renting out' others' content, so clearer and probably higher engagement metrics (once non-active memberships are removed) helps one of it's core competences. It's purely a business move. Their blog post is PR.