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Just one theory: If I go to a restaurant I expect they'll give me to-go box if I ask for it; If I accidentally buy they wrong size shirt from a high-street reta
by ukoki 6y ago
Just one theory:
If I go to a restaurant I expect they'll give me to-go box if I ask for it; If I accidentally buy they wrong size shirt from a high-street retailer, I expect to be able to return it. If a business doesn't meet these generally-agreed on "consumer expectations" they may be complained about viciously.
If Netflix can successfully normalize "only charge me if I use the service" into a basic consumer expectation for subscription businesses it might cost Netflix a little, but it might cost their competitors a lot more.
- oarsinsync 6y agoI hadn’t considered this angle and absolutely love it. I hope this becomes true.
- bschne 6y agoInteresting argument, I am curios though why this would hurt other streaming services more than netflix? Is this based on an assumption like "netflix has more content so less people will not watch anything for a few months than on [other platform]" or something like that?
- Klathmon 6y agoIt could also be an attempt to beat the innovator's dilemma. By putting a policy in place like this they're internally much more incentivised to ensure they are putting out consistently good content.
- ukoki 6y agoNetflix competes with cable TV which has famously infuriating billing practices. they also compete with any “digital entertainment” you might choose to spend money on instead of Netflix: Xbox live, Spotify etc