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I'm amazed how many SaaS users are zOmBiE uSeRs, this is from working on client SaaS apps. One had about 20% of the users paying and not even logging in for mon
by saluki 6y ago
I'm amazed how many SaaS users are zOmBiE uSeRs, this is from working on client SaaS apps. One had about 20% of the users paying and not even logging in for months or even a year.
Props to Netflix for unsubscribing users who don't use the service.
- hackissimo123 6y agoI think the wider point is that it's amazing how lax and careless so many people are with their personal finances. They think nothing of wasting hundreds (thousands?) of $$$ a year on unnecessary purchases, including things that they don't even use (like old software subscriptions.) Then they complain that they're broke. When I hear sob stories about how #{big_number}% of people can't afford an unexpected $500 bill, I'd love to know how many of those people would easily have $500 in savings if they cancelled all their unused subscriptions and stopped buying a new smartphone every year.
- scollet 6y agoTo query this, is there a certain intagibility in SaaS that promotes impassive spending? [Edited]
- saystupidthings 6y agoSpoken like someone who has never worked a minimum wage (or close to it) job. There is no savings. There is no extra smartphone. There is barely food and rent.
- watwut 6y agoThe assumption that people who don't use their subscriptions and those who can't afford emergency is unfounded. With economic gap between poor and richer, it is quite easy for one segment not to worry about subscriptions and for another to not have money. Anecdotally, programmers and other well paid people I know areally waaay more likely to buy subscriptions then people I know who don't have money. The people who buy new phone every year are also incredibly rate among those I know - not even rich people do it.
- ycombinete 6y agoWhy have you capitalised “zombie users” like that? Is this a reference to something?
- usrusr 6y agoWere those B2B SaaS? Subscriptions are a huge controlling challenge for businesses with more than a few employees. If they are easily available people will think that it's fine to keep them running, I they have to jump through hoops to get them they will try to avoid repeating the process.
- jessaustin 6y agoSure, businesses like to control spending, but this scenario seems backwards. If the hoops have been jumped through to get the subscription approved once, and one might need to use it again in future, why would one ever cancel it? Whereas, if subscription approvals were easy, one would be more likely to worry about spending the firm's money unnecessarily. This is sort of like the fact that strict border controls encourage undocumented immigrants to stay once they've passed the border once.