I think he addresses the irony that their products are no good, but still they will continue to do good business: "Apple isn’t going to lose because something

I think he addresses the irony that their products are no good, but still they will continue to do good business: "Apple isn’t going to lose because something better came along; it is going to lose because it shat the bed repeatedly for so many years that people like me are no longer going to want to sleep with it. " ... "Somehow, the fact that this "loss" isn’t actually going to hurt their bottom line in any significant way makes it all the more tragic. Apple will continue to rake in billions selling its overpriced portable devices — which surely bring as much suffering and ennui to the world as they do pleasure — while folks like me that have owned Macs for literally decades (since 1994 in my case), just want to craft beautiful and useful things, move off the platform."