The OP raises some valid points (agree with them or not). > 1. Phone storage vs. SD card storage As much as people much like expandable storage it is, by defi

The OP raises some valid points (agree with them or not). > 1. Phone storage vs. SD card storage As much as people much like expandable storage it is, by definition, more complicated. There are currently two simple models: 1. All internal (the Apple model); and 2. All external (the digital camera model, even though some do have up to 1-2GB of internal storage). Having a mix is like having two hard drives. You're suddenly asking your users to make decisions about things they probably don't care about or that they do care about in ways you can't predict. Will they want this app on internal or external storage? What about this music? All external works for digital cameras because the OS (firmware, etc) is in the camera. The photos and videos go on the card. You don't lose functionality when you take out the card (apart from edge cases like saving profiles on certain high end DSLRs). This is why I believe iDevices will never have an SD card slot. Or, if they do, it will only be for very limited use, much like the Camera Connection Kit on the iPad. > 2. The epic list of applications (ELOP) I find this a little strange too. If someone installs something, it appears at the top level in iOS. On Android, mainly due to manufacturer customization, you have less "home pages" for your apps (and they're generally filled with crud you need to remove). Making your newly downloaded app harder to find is a little odd. > 4. Inconsistent interaction This is like the one/two button mouse argument. iDevices have one button, the home button (as well as volume and, on the iPad, a mute/orientation lock switch). In part for this reason, iOS apps are extremely consistent. Android has 4 buttons: back, home, menu, search. IMHO at least 2 of them are unnecessary. App developers use them in completely inconsistent ways, which tends to frustrate the user. The way I describe iOS (and Apple in general) is that they make the right choices for most users most of the time. Nothing will ever make everyone happy. The uncomfortable truth is that this is really the best thing to do for the market as a whole. Many tech-savvy people chafe against what they see as choices being taken away from them (which they are) but they're also under the illusion that a) they need these choices and b) having these choices, by definition, is better. Neither is true. You may like these extra choices but that doesn't mean that they're good or that you need them. Again, we can make a Windows/Mac comparison. Windows apps are horribly inconsistent. Mac apps are almost completely consistent. That makes learning new Mac apps much, much faster for experienced Mac users. By the same token, put a Mac user in front of Windows or a Windows user in front of a Mac and both will flounder (I don't buy the argument that Macs are inherently easier; it still comes down to what you're used to). The learning curve is definitely gentler on Macs however. Same for iOS (vs Android).