> We used our new revenue tracking feature to see impact of “popup forms” on actual $$ made, however it is still to early to say anything. I think this last se

> We used our new revenue tracking feature to see impact of “popup forms” on actual $$ made, however it is still to early to say anything. I think this last sentence is key. Raise a barrier and of course the number will go up, but average value per signup will go down. This might be fine for freemium or very good email marketing, but it may also have a negative effect. Only further testing will reveal the complete funnel around total visitor value.