Totally agree. A/B testing is not a panacea and certainly not every one who uses VWO sees improvements. In fact, last to last week, we prominently featured an a

Totally agree. A/B testing is not a panacea and certainly not every one who uses VWO sees improvements. In fact, last to last week, we prominently featured an article on our blog by Noah of AppSumo who said only 1 out of 8 A/B tests produce results of any sort. Here is that article: http://visualwebsiteoptimizer.com/split-testing-blog/a-b-testing-tips/ http://visualwebsiteoptimizer.com/split-testing-blog/a-b-tes... 1 out of 8 A/B tests produce results and that's a reality. And only the positive results get published so you may get an impression that A/B testing is snake oil. Reasons why such case studies are important is not because these will work for everyone, but may work. In fact, if I knew modal boxes work every time why would I even A/B test them? Naturally, A/B testing is just one part of puzzle but discounting it is snake oil is not justified.