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I can't agree more with this. We've run A/B Testing on this kind of modal dialog and we did not see an increase in conversion. In the article too many variabl

I can't agree more with this. We've run A/B Testing on this kind of modal dialog and we did not see an increase in conversion. In the article too many variables changed at once. Changing the "Watch the Video" button to a "Start Optimizing" button is a huge change in and of itself.

paraschopra 16y ago
>Changing the "Watch the Video" button to a "Start Optimizing" button is a huge change in and of itself. As I wrote in case study, this change did not lead to a significant increase in signups. After we introduced popup signup box, signups increased by 50%.