It may not be the main selling point but it's certainly a factor for many people. And the fact that Siri is so bad makes the whole phone feel less high-quality.

It may not be the main selling point but it's certainly a factor for many people. And the fact that Siri is so bad makes the whole phone feel less high-quality. And maybe I'm the exception here, but I have refrained from buying an Apple Homepod specifically because of how bad Siri is. If it was on the same level as Google Assistant I would have bought one by now.