This reminds me of the draw of the "next article" dialogue that slides in on the bottom right of NYTimes articles - it makes for a very compelling click. The (

This reminds me of the draw of the "next article" dialogue that slides in on the bottom right of NYTimes articles - it makes for a very compelling click. The (not so simple) key to these UX tricks is to do them in a way that they are a service to the user which also happens to be one of the points of Jakob Nielson's latest alertbox: http://www.useit.com/alertbox/hated-design.html http://www.useit.com/alertbox/hated-design.html. It would be interesting to see how much of the value of this you could get without an overlay and by adding eye-catching dynamism to the signup dialogue - sliding the middle of the page away to reveal it for instance. EDIT It would actually be interesting to see how much of this benefit would come from simply having the signup form itself on the frontpage - all previous designs required a click to reach it