Interesting, yes. Agreed that there are too many variables which we tweaked. But this was a two stage A/B test so if you remove this popup box and move back to

Interesting, yes. Agreed that there are too many variables which we tweaked. But this was a two stage A/B test so if you remove this popup box and move back to traditional signup form, we saw conversions drop back to normal. May be it was the arrow icon that did the trick but I am not complaining since we saw such good increase in conversions! ;)