Apple really isn‘t on track regarding many important trends and even in areas they used to rock. - Virtual Assistants: After almost nine years of development,

Apple really isn‘t on track regarding many important trends and even in areas they used to rock. - Virtual Assistants: After almost nine years of development, Siri still is only really reliable doing most basic tasks like setting timers or reminders.(1) - Smart Speakers: The HomePod is way too expensive and still the whole package really is no match for Amazons or Googles alternatives. Too inflexible and the "Smart" part is laughable (see above). While Amazons and Googles smart speakers are a common sight in many households today, Apple is sitting on the sideline for years. - Laptops: The debacle around their Butterfly Keyboard design was only resolved recently … after almost four years of massive problems. The new 2020 MacBook Air has a thermal design that is weird, to say the least and according to reviewers has heat problems despite being cooled actively, when comparable laptops are cooled passively.(2) The 2020 MacBook Air and the MacBook Pro 13" have screen-to-body ratios that are outdated in comparison with the competition.(3) The MacBook Pro 16" has speaker issues, display issues(4) and may overheat when used with an external display(5). - Desktop Computers: The Mac minis hardware is outdated and its price really isn't compelling. If you want to buy a proper external display from Apple to use with your MacBook or Mac desktop (mini/pro) and are no Hollywood Studio Video editor that needs a 5000$ XHDR display, you are out of luck. If you want to do Machine Learning and the likes on your new Mac and need NVidia CUDA support, you are out of luck.(6) The whole "modern CPU with macOS" topic is a sad one. - Webbrowser: When surfing the web with Safari you will encounter a rising number of websites that tell you to upgrade to a more modern browser like Chrome. Many web developers will tell you that "Safari is the new IE".(7) - TV: Apple TV pricing is not competitive and the Siri remote is so bad that people buy 3rd party replacement remotes.(8) 1) https://www.inc.com/jason-aten/alexa-vs-google-assistant-vs-siri-heres-which-is-best-based-on-living-with-all-3.html https://www.inc.com/jason-aten/alexa-vs-google-assistant-vs-... 2) https://www.forbes.com/sites/brookecrothers/2020/04/18/does-the-2020-macbook-air-have-an-overheating-problem-debate-rages-on/ https://www.forbes.com/sites/brookecrothers/2020/04/18/does-... 3) https://www.ultrabookreview.com/21772-laptops-small-thin-bezel/ https://www.ultrabookreview.com/21772-laptops-small-thin-bez... 4) https://www.laptopmag.com/news/uh-oh-apples-16-inch-macbook-pro-is-having-serious-speaker-and-display-issues https://www.laptopmag.com/news/uh-oh-apples-16-inch-macbook-... 5) https://talk.macpowerusers.com/t/16-macbook-pro-gets-excessively-hot-when-using-external-display/16738 https://talk.macpowerusers.com/t/16-macbook-pro-gets-excessi... 6) https://gizmodo.com/apple-and-nvidia-are-over-1840015246 https://gizmodo.com/apple-and-nvidia-are-over-1840015246 7) https://www.safari-is-the-new-ie.com https://www.safari-is-the-new-ie.com 8) https://www.theverge.com/circuitbreaker/2019/12/9/21002605/apple-tv-remote-salt-swiss-tv-company-replacement-buttons-normal https://www.theverge.com/circuitbreaker/2019/12/9/21002605/a...