I can confirm that unlike most other companies' "mission" the Leadership Principles are a real thing(tm) that even those of us who are skeptical about corporate

I can confirm that unlike most other companies' "mission" the Leadership Principles are a real thing(tm) that even those of us who are skeptical about corporate yadda yadda were caught up using and being influenced by. Two things about it: it's not feel-good bullshit like the parent said. That makes it real. And another: so many principles are at direct odds. Do you "Insist on the highest standards" and delay the launch or do you "Deliver results" now? How do you "Think Big" while also obeying the mandate for "Frugality"? There is a lot of tension in the principles which matches real-world choices. It's not the shallow corporatese of most mission statements.