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Amen. Or as Jobs said, "You've got to start with the customer experience first and work backwards to the technology. You can't start with the technology and try
by Toine 6y ago
Amen. Or as Jobs said,
"You've got to start with the customer experience first and work backwards to the technology. You can't start with the technology and try to figure out how you're gonna sell it"
https://youtu.be/FF-tKLISfPE https://youtu.be/FF-tKLISfPE
- SiVal 6y agoAnd yet, iPad.
- yibg 6y agoWhat about it? Are you claiming the iPad started from the user experience or technology?
- qubex 6y agoWhat do you mean by that? I’ve been using iPads as my main computing devices for the past five years (and almost exclusively for the past three). It depends on your workflows.
- SiVal 6y agoI'm responding to "You can't start with the technology and try to figure out how you're gonna sell it", not saying iPad is bad. I was referring to the remarkable history of iPad, which was designed to have certain features, not designed for a particular use. Jobs started on it before iPhone, attempting to combine his and Ive's favorite features: simple, multitouch, thinner!, no keyboard, no mouse, no stylus, no buttons, lightweight, handheld (not used plugged it), great screen, etc. It was not designed as a "solution" but as a great...thing...that would turn out to be great for...something. It was his baby, and he insisted that they keep working on it until they found a use, which they did: they turned it into an iPhone. That was smaller (screen size) than Jobs had planned, so he made them keep going on bigger versions. They would be so wonderful, they would be great at...something. When they released the first one in 2010, they were intentionally vague about its target market. They presented it as maybe a substitute for laptops for productivity apps, they presented it as sort of a better Kindle for reading, as an artist's tool (for artists who fingerpaint), etc., with the hope that with such a great collection of features, it would be like the original LaserWriter and turn out to be perfect for some market. Regardless of what that market would end up being, it did in fact start with the technology that two passionate designers wanted to exist for its own sake without knowing in advance what it would end up being used for.