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Ad pricing has been plummeting ever since the web allowed performance metrics to be strictly tracked, and optimized the ability to advertise in hundreds of plac
by true_religion 6y ago
Ad pricing has been plummeting ever since the web allowed performance metrics to be strictly tracked, and optimized the ability to advertise in hundreds of places simultaneously.
At some point it becomes more profitable to just use subscriptions.
- dminor 6y agoHaving worked at a publishing platform, I can tell you that point is a long long way away for most publishers. The vast majority of publisher income is from advertising and it's not close.