Everyone is focused on this being a means of controlling the selection process, but just look at the money. CollegeBoard had a 2017 revenue of $1.07bn with an

Everyone is focused on this being a means of controlling the selection process, but just look at the money. CollegeBoard had a 2017 revenue of $1.07bn with an astonishing $928m in expenses. If the new UCSAT displaces the SAT, UC gets to add an extra $100m to profits and $XXX million in 'expenses' to get lost in the UC System. And they get more control over the selection process.