Iirc it was close to 40-50% of their staff. They have sales and customer support. They also don't have a (sizable) network of 3rd party developers yet, and had

Iirc it was close to 40-50% of their staff. They have sales and customer support. They also don't have a (sizable) network of 3rd party developers yet, and had a lot of staff internally working on content for the platform. In addition to the fact they design their own hardware, they manufacture and test it themselves too so they have supply chain/logistics to worry about, QA and test development, factory workers/technicians, etc. Of all the "how does X have so many people?!" ML makes the most sense. It's hardware, not easyware.