I cannot think of any company that has motivated me more with their advertising than Nike. I don't know how much it influenced by purchasing but "Just Do It" is

I cannot think of any company that has motivated me more with their advertising than Nike. I don't know how much it influenced by purchasing but "Just Do It" is still part of my day-to-day life. Subway's current run of "5 dollar footlong" commercials is likely to become a classic too. Incredibly simple message + annoying but unforgettable jingle + hand gestures + vivid imagery (woman vs. Godzilla). It makes you think that buying a sandwich for $5.00 is a good deal. The difference is the Subway thing will not last too much longer but "Just Do It" and that swoosh have been embedded in my generation's heads permanently. Nike could bring back "Just Do It" at any time and it would never get old. Of course, "Just Do It" is just a pale shadow of the most powerful one ever: http://en.wikipedia.org/wiki/Lord_Kitchener_Wants_You http://en.wikipedia.org/wiki/Lord_Kitchener_Wants_You