The market dictates your price for the value you provide. You can't charge $1B/hour and get away with it. There is an optimal profit-maximizing price for your s

The market dictates your price for the value you provide. You can't charge $1B/hour and get away with it. There is an optimal profit-maximizing price for your services, regardless of whether or not you acknowledge that fact. Yes, you can change more than this amount, but you will get fewer clients and be making less total profit as a result. That could be totally fine and rational since there are other utility-maximizing considerations for you like how much you want to work, the kind of work you do, the kind of clients you're willing to take on, etc., but that doesn't change the fact that you can't arbitrarily set your price and not expect a change in the amount of business you can conduct. You may not be profit-maximizing, but companies certainly are, and as a result, they'll pay whatever rates the market allows them to.