I'm sympathetic to the AAA publisher / developer plight, where they're basically doomed to give Steam a cut. But for god's sake, take the Hulu approach. Both

I'm sympathetic to the AAA publisher / developer plight, where they're basically doomed to give Steam a cut. But for god's sake, take the Hulu approach. Both Origin and Uplay were a hot mess last time I tried them, when if they'd cooperated they would have had the resources to surpass Steam. Short term thinking at its finest.