For me, the problem with Telemetry is there's no way to control what information is being sent back. This applies to all software companies that want to captur

For me, the problem with Telemetry is there's no way to control what information is being sent back. This applies to all software companies that want to capture "metrics" about the use of their software. Additionally, What's to stop Microsoft from turning their Telemetry data into sales or marketing data?