Their goal is development and sustenance of the business, thats not their product That's why I put "product" in quotes. The CEO's concern is the business. Doma

Their goal is development and sustenance of the business, thats not their product That's why I put "product" in quotes. The CEO's concern is the business. Domain experts handle the tactical decisions. a CEO cannot just outsource it to some other experts I'm sorry but that is precisely what happens in big business all over the world. Call it "expert guidance" if you want, but if you really think the CEO is solely responsible for making domain decisions, as well as all the business development ones, you're misinformed. They will have views, but those will almost certainly come from the business end, not the domain end. Apart from anything else, domain knowledge can change so fast, a CEO can't be expected to stay at the bleeding edge and manage the business.