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Spending more on marketing than R&D has been a favorite thing to zero in on but it's not really a useful metric. See here: https://blogs.sciencemag.org/pipeline
by JunkDNA 6y ago
Spending more on marketing than R&D has been a favorite thing to zero in on but it's not really a useful metric. See here: https://blogs.sciencemag.org/pipeline/archives/2013/05/23/another_look_at_marketing_vs_rd_in_pharma https://blogs.sciencemag.org/pipeline/archives/2013/05/23/an...
- rmrfstar 6y agoThe article you linked isn't great. It attacks a study that no one finds credible, which labeled a company's entire SG&A as "marketing" and found that "marketing" so measured was 10x R&D. It also predates the BBC link. So, what you meant to say is "calling SG&A marketing is not really useful," which is true. But that's not what the linked BBC article did at all.