Literally nothing in this article could be described as "kawaii", kawaii is meant to invoke the same feelings you'd get from looking at a cute kitten. None of t

Literally nothing in this article could be described as "kawaii", kawaii is meant to invoke the same feelings you'd get from looking at a cute kitten. None of these illustrations do that or set out to do that. "Corporate Memphis" is one way I've seen this described more accurately [0]. [0] https://qz.com/quartzy/1728767/why-editorial-illustrations-look-so-similar-these-days/ https://qz.com/quartzy/1728767/why-editorial-illustrations-l...