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> My answer: you will suffer from brain drain.and reputation loss,when you buy a smaller company,consumers assume that brand is now dead. Not so sure about tha
by TheCabin 6y ago
> My answer: you will suffer from brain drain.and reputation loss,when you buy a smaller company,consumers assume that brand is now dead.
Not so sure about that. Maybe if you read HN a lot, but I think most users won't even notice.
- neutronicus 6y ago"Facebook bought WhatsApp - guess we're moving the family group chat to Signal"
- scarface74 6y agoif that anecdote was applicable to the broader market, wouldn’t we have seen WhatsApp’s numbers decline and Signal’s numbers rise after the acquisition?
- neutronicus 6y agoI was being sarcastic
- badrabbit 6y agoSignal is very popular but whatsapp was aquired before Signal was well known (2014-15 I think) and their user base mostly don't even know it belongs to FB. I have had multiple people act shocked when I tell them whatsapp and Instagram are FB.
- badrabbit 6y agoYour core consumers that are foundational to your brand will always care. But more often than not if there are no alternatives it just becomes a long term disinterest in your brand. Fun example: Star wars fans and Disney aquisition.
- nck4222 6y agoConsidering Star wars media continues to print money for Disney, and core Star wars consumers were appalled at the franchise before the acquisition (prequels), that's not the best example.