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When are companies going to figure out that whenever 'social' gets bolted on to an app there's a backlash? Why do we all keep trying this over & over? Do we ac
by btucker 16y ago
When are companies going to figure out that whenever 'social' gets bolted on to an app there's a backlash? Why do we all keep trying this over & over? Do we actually see this increasing sales? Or is it just a general feeling that since Facebook is worth XX billion, we'll be worth more if our experience is more social?
- subpixel 16y agoI don't think it's about the money, as you propose, but more about Etsy craving to be more than just a place where people buy and sell stuff. They probably consider that uncool. Perhaps success has gone to their head a bit. Be that as it may, I can imagine it's not easy to resist the urge to 'swing for the fences' and 'make a platform play' or 'build a social-commerce ecosystem' when you're killing it in a space you pretty much invented like Etsy is.