"'When something is commoditized, an adjacent thing becomes valuable' is an old truism that O'Reilly seems to be repeating in the video." Agreed. Clayton Chri

"'When something is commoditized, an adjacent thing becomes valuable' is an old truism that O'Reilly seems to be repeating in the video." Agreed. Clayton Christensen said this exact thing at an O'Reilly conference back in 2004: http://itc.conversationsnetwork.org/audio/download/Clayton%20Christensen%20-%20Capturing%20the%20Upside.mp3 http://itc.conversationsnetwork.org/audio/download/Clayton%2... Christensen's presentation is worth listening to. He was remarkably prescient--he basically predicted the development and success of Android phones six years before their introduction.