>If the CEO of a company is not fundamentally versed in the fundamental technology they make can the company actually be successful? the fundamental technology

>If the CEO of a company is not fundamentally versed in the fundamental technology they make can the company actually be successful? the fundamental technology of modern pharma is the same as the one of cosmetics company - marketing. To convince people that this lipstick or anti-cholesterol drug matches their lifestyle the best, or even more - to sell people on the lifestyle of that lipstick, that drug, etc.