By keeping SSO out of personal use, they can be assured that most businesses will have to pay as thus they can more easily give this part of their service away.

By keeping SSO out of personal use, they can be assured that most businesses will have to pay as thus they can more easily give this part of their service away. Another example of the SSO Tax: https://robchahin.github.io/sso-wall-of-shame/ https://robchahin.github.io/sso-wall-of-shame/