It's nice to see Netflix keep the feature, though I myself do not use it. The customer outcry was considerable; See NYT (http://pogue.blogs.nytimes.com/2008/06

It's nice to see Netflix keep the feature, though I myself do not use it. The customer outcry was considerable; See NYT (http://pogue.blogs.nytimes.com/2008/06/23/monday-2/ http://pogue.blogs.nytimes.com/2008/06/23/monday-2/). Netflix's motivation to retain the feature was no doubt out of fear of losing customers rather than any type of benevolence. It would've been a huge gaff for them to lose customers over it; especially considering the strong competition from Apple, Hulu, and the television studios adding to the existing competition from Blockbuster, the cable and satellite providers. Chalk part of this win up to market competition.