4 ms·

This is of course what Apple (and any other company) _should_ have done in such a situation, but they sure deserve some recognition for actually doing it.

zaidf 16y ago
Agree. I want to say companies that do this should be the rule, not the exception. I remember when the floods hit Mumbai few years ago, restaurants across the city stayed opened through the night feeding folks, in many cases for free.
- Natsu 16y ago
  As near as I can tell, it is the rule right now in Japan.
Splendorist 16y ago
What surprises me most is the immediate reactions of the senior managers. I wonder if that's brilliant sense or even better, part of an 'Apple culture' I'm not familiar with.
- nettdata 16y ago
  I think it's just being a human being that's in a position to help another human being. Good people are good people, regardless of who they work for.
  - dholowiski 16y ago
    True, but it seems to have been unanimous and immediate at Apple. Good people are good people, but it seems like quite a few of them work for Apple. I wonder if this would happen in the US too, or if it has something to do with Japanese culture?
    - res0nat0r 16y ago
      I'm going more along the lines of this is HN, and there are tons of stories on Apple posted here every day. I'm sure there could be 3 pages worth of HN stories posted here from all of the other Japanese non-tech businesses doing the same thing if the audience here were also so obsessed with those corporations daily operations.
- statictype 16y ago
  I'm sure this has nothing to do with Apple's culture and everything to do with people acting like normal people and helping others in times of need.
  - Stormbringer 16y ago
    How strange then that we don't hear similar stories about other companies in Japan...
    - statictype 16y ago
      Are you serious? We don't hear stories about other companies because humans going out of their way to help others in the wake of a natural disaster isn't something singularly unique that it requires a post to social news sites whenever it's done. The only reason we're hearing this story is because someone in love with Apple received an email about employees in an Apple store doing their civic duty and decided that this was "Apple's role" in the disaster. Honestly, I bet people at Apple who see this are slightly embarrassed that their huge company's role in this disaster is letting people charge their iOS devices in their shop and watch tv. (Not meant as a slight against Apple.) Imagine if someone wrote a blog post about how he saw an American guy bringing a bottle of water to a kid who lost her way during the earthquake and decided to title it "America's role in Japan"
      - Stormbringer 16y ago
        Nobody is denying that humans should help each other in times of crisis. But hey, enjoy your strawman karma. However, from the descriptions of not just this source but others, stories of walking 60km home, sleeping on the floor of a crowded bar, not having anything to eat etc, it should be clear that Apple is in fact going the extra distance. If this was any other company, you would be singing their praises from the highest rooftop. But because it is Apple, you and others for no good reason apparently see the need to try to bring them down, cast doubt on their good works etc. Are you serious? If so, for God's sake, what is wrong with you?

zaidf 16y ago

Agree. I want to say companies that do this should be the rule, not the exception. I remember when the floods hit Mumbai few years ago, restaurants across the city stayed opened through the night feeding folks, in many cases for free.

Natsu 16y ago
As near as I can tell, it is the rule right now in Japan.

Splendorist 16y ago

What surprises me most is the immediate reactions of the senior managers. I wonder if that's brilliant sense or even better, part of an 'Apple culture' I'm not familiar with.

nettdata 16y ago
I think it's just being a human being that's in a position to help another human being. Good people are good people, regardless of who they work for.
- dholowiski 16y ago
  True, but it seems to have been unanimous and immediate at Apple. Good people are good people, but it seems like quite a few of them work for Apple. I wonder if this would happen in the US too, or if it has something to do with Japanese culture?
  - res0nat0r 16y ago
    I'm going more along the lines of this is HN, and there are tons of stories on Apple posted here every day. I'm sure there could be 3 pages worth of HN stories posted here from all of the other Japanese non-tech businesses doing the same thing if the audience here were also so obsessed with those corporations daily operations.
statictype 16y ago
I'm sure this has nothing to do with Apple's culture and everything to do with people acting like normal people and helping others in times of need.
- Stormbringer 16y ago
  How strange then that we don't hear similar stories about other companies in Japan...
  - statictype 16y ago
    Are you serious? We don't hear stories about other companies because humans going out of their way to help others in the wake of a natural disaster isn't something singularly unique that it requires a post to social news sites whenever it's done. The only reason we're hearing this story is because someone in love with Apple received an email about employees in an Apple store doing their civic duty and decided that this was "Apple's role" in the disaster. Honestly, I bet people at Apple who see this are slightly embarrassed that their huge company's role in this disaster is letting people charge their iOS devices in their shop and watch tv. (Not meant as a slight against Apple.) Imagine if someone wrote a blog post about how he saw an American guy bringing a bottle of water to a kid who lost her way during the earthquake and decided to title it "America's role in Japan"
    - Stormbringer 16y ago
      Nobody is denying that humans should help each other in times of crisis. But hey, enjoy your strawman karma. However, from the descriptions of not just this source but others, stories of walking 60km home, sleeping on the floor of a crowded bar, not having anything to eat etc, it should be clear that Apple is in fact going the extra distance. If this was any other company, you would be singing their praises from the highest rooftop. But because it is Apple, you and others for no good reason apparently see the need to try to bring them down, cast doubt on their good works etc. Are you serious? If so, for God's sake, what is wrong with you?