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> I have never observed a “utm” query param actually improve the quality of the response. You have it backwards. It's more tracking for the webmaster/marketer
by redis_mlc 6y ago
> I have never observed a “utm” query param actually improve the quality of the response.
You have it backwards. It's more tracking for the webmaster/marketer to know what was popular and what wasn't.
- monadic2 6y agoYes, and despite being easily strippable this functionality is preserved, intentionally, by browsers.
- spike021 6y agoReminds me of a time at my previous job where I was asked to add a utm_source to API client calls for one specific type of client. Less for marketing, more for just the product management side.