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https://addons.mozilla.org/en-US/firefox/addon/utm-tracking-token-stripper/ https://addons.mozilla.org/en-US/firefox/addon/utm-tracking-... I have never observ

https://addons.mozilla.org/en-US/firefox/addon/utm-tracking-token-stripper/ https://addons.mozilla.org/en-US/firefox/addon/utm-tracking-... I have never observed a “utm” query param actually improve the quality of the response. We all know why this obviously positive functionality isn’t built into the browser: because browser vendors rely on hostile business practices to survive. Still no technology to transact with the site you’re visiting for their content....

redis_mlc 6y ago
> I have never observed a “utm” query param actually improve the quality of the response. You have it backwards. It's more tracking for the webmaster/marketer to know what was popular and what wasn't.
- monadic2 6y ago
  Yes, and despite being easily strippable this functionality is preserved, intentionally, by browsers.
- spike021 6y ago
  Reminds me of a time at my previous job where I was asked to add a utm_source to API client calls for one specific type of client. Less for marketing, more for just the product management side.