If you replace 'sell' with communicate and 'advertise' with inform, I think everybody's going to agree. Clear, concise communication is important in any human

If you replace 'sell' with communicate and 'advertise' with inform, I think everybody's going to agree. Clear, concise communication is important in any human relationship - it doesn't matter what line of work you're in, unless you're living in isolation somewhere :) These mythical creatures who create incredible work but fail to communicate it - really? I wouldn't call Linus Torvalds a communication genius and yet when you create something other people want, word gets around and your software gets used. We could all use a reality check - most of these mythical undiscovered gems are doing above average work that wouldn't benefit that much from better communication, hence it doesn't happen. The cost of re-learning your communication patterns to better match others' expectations is high and yet the reward is often that others will find you a little less stand-offish.