I'm not sure that I would put Snapchat and TikTok in the same bucket. Snapchat has very strong network effects among a certain significant demographic. It has a

I'm not sure that I would put Snapchat and TikTok in the same bucket. Snapchat has very strong network effects among a certain significant demographic. It has a feature that suggests people you may know and a variety of techniques (Streaks, BFFs, Snap Score) intended to keep people using it daily. Think of Snapchat more like a messaging app than like a social network.