4 ms·
Anyone care to comment on the sustainability of these platforms? Facebook has a strong network grounding effect (a few of them) and it may be around for a whil
by jariel 6y ago
Anyone care to comment on the sustainability of these platforms?
Facebook has a strong network grounding effect (a few of them) and it may be around for a while.
But these 'hyper short form' things like Snapchat and TikTok I feel to be faddish. The 'form' is here to stay, but unless the platforms have lock-in they are fickle.
I think Apple, FB, MS, Google have strong incumbency, even though Snapchat is growing ... I'm not so sure.
That said - the world is still coming online in droves, and Snapchat only has 200M users meaning a lot of upside, and possibly an opportunity to entrench themselves.
- snazz 6y agoI'm not sure that I would put Snapchat and TikTok in the same bucket. Snapchat has very strong network effects among a certain significant demographic. It has a feature that suggests people you may know and a variety of techniques (Streaks, BFFs, Snap Score) intended to keep people using it daily. Think of Snapchat more like a messaging app than like a social network.