>>Selling" to a scientist is an awkward thing to do. It's very ugly; you shouldn't have to do it. The world is supposed to be waiting, and when you do something

>>Selling" to a scientist is an awkward thing to do. It's very ugly; you shouldn't have to do it. The world is supposed to be waiting, and when you do something great, they should rush out and welcome it. Half of what I did as 'public engagement' was basically selling people the idea that they should take time and care about these animals we were researching and in fact money should be spent protecting them. Most of grant proposal writing is very much selling the idea of your study or project to the government or organization that's willing to give you money.