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The missing piece here is: How do you sell it? How do people find out about your work? These days (especially in a quarantine world) that means SEO, writing to
by julianeon 6y ago
The missing piece here is: How do you sell it? How do people find out about your work?
These days (especially in a quarantine world) that means SEO, writing to the search engine, and to an extent, social media.
So while I don't love it, either, I'm increasingly learning to see sophisticated social media usage & SEO as part of my work.
- collyw 6y agoAny chance of going into more detail about what you see as sophisticated social media usage? A link would be good.
- julianeon 6y agoI'm still early in the learning process, and I wouldn't feel confident going beyond the most basic google search results, right now. But clearly, having an audience on Twitter, and possibly a good relationship with online publications or reporters who can help get your message out, where you can guest blog or become known as an expert, is good for business. And if there's some way that your work can become a product that translates into sales that can be reached through Instagram, Pinterest, etc., then it helps to know that too. Sounds weird, but I worked at a tooling startup that advertised on Instagram and apparently got good results from it.