> Now, it seems like every Navy SEAL now publically writes a book, sponsors a coffee line, or slaps their name, likeness and story all over everything from T-Sh

> Now, it seems like every Navy SEAL now publically writes a book, sponsors a coffee line, or slaps their name, likeness and story all over everything from T-Shirts to gun accessories to clothing lines. It's made a complete mockery of what has always been a silent service and honorable job, and it's spawned a HUGE environment of tacticool people who want to act and look the part. You can thank the propaganda machine being run through Hollywood, especially over the last few years (Zero Dark Thirty, American Sniper, Hurt Locker, etc.), for a lot of that.