Shopify will be the loser here. FB will use them, chew and spit them out. FB only wants shopify now because it has all the data, inventory, categorization, et

Shopify will be the loser here. FB will use them, chew and spit them out. FB only wants shopify now because it has all the data, inventory, categorization, etc. The next logical move would be to buy a company like wix, then target smb with their sales and marketing team to help them make digital storefronts on FB, integrate with their social platform and then ditch shopify. Edit : Also, there is no way to tell if your competitor is paying to get your data and costomer info. This will lead to an overall weakening of the mom and pop store operations, where they are disrupted ever more easily by the competition.