My understanding (from a comment I heard on GCN) is that Strava expanding their subscription model (vs transitioning to an ad-based model) is in part due to the

My understanding (from a comment I heard on GCN) is that Strava expanding their subscription model (vs transitioning to an ad-based model) is in part due to their fear of losing users due to ads. But then again, cyclists that use Strava probably have the same attitudes toward technology as HN readers (myself included).