Who started this "exclusive" nonsense? This article suggests Spotify made some moves before Apple started: https://www.theverge.com/2019/7/16/20696666/apple-po

Who started this "exclusive" nonsense? This article suggests Spotify made some moves before Apple started: https://www.theverge.com/2019/7/16/20696666/apple-podcast-exclusive-funding-bloomberg-spotify https://www.theverge.com/2019/7/16/20696666/apple-podcast-ex...