The best way imho to do this is to ignore the individual variables and think about what your business goals and objectives are. When you have a firm grasp of w

The best way imho to do this is to ignore the individual variables and think about what your business goals and objectives are. When you have a firm grasp of what those are you can then shape the metrics you are looking at to give you insight into how they effect your overarching goal. Here's a fantastic piece by the ever amazing Avinash Kaushik that highlights this: http://www.kaushik.net/avinash/2010/11/web-analytics-maturity-structure-models-process.html http://www.kaushik.net/avinash/2010/11/web-analytics-maturit...