This is what we do: Instead of setting a cookie with a unique user ID, we simply count the number of unique IP addresses that accessed your website to determin

This is what we do: Instead of setting a cookie with a unique user ID, we simply count the number of unique IP addresses that accessed your website to determine the visitor count. To enhance the visitor privacy, we don’t actually store the raw visitor IP address in our database or logs. We run it through a one-way hash function to scramble the raw IP addresses and make them impossible to recover. To further enhance visitor privacy, we add the website domain to their IP hash. This means that the same user will never have the same IP hash on two different websites. If we didn’t do this, the hash would effectively act like a third-party (cross-domain) cookie. Network Address Translation allows many unique users to share the same public IP address. For this reason we also add the User-Agent string to the hash, although we don’t store the actual User-Agent string.