I thought I heard about Shopify doing something like this, an aggregator for stores using Shopify, but apparently I misremembered. As someone who works with su

I thought I heard about Shopify doing something like this, an aggregator for stores using Shopify, but apparently I misremembered. As someone who works with such a small business the main problem is finding customers who are a good match as you say. But if you fix it for everyone, then you're back to a crowded market and it'll be hard to stand out yet again. Instead of SEO and marketing you will optimise to whatever helps on the new platform. Sometimes it feels very much like a Red Queen's race [0]. I also hate the current ad systems since they can be overwhelming, however, they are fairly easy to use. What is not so easy is avoiding blowing your whole budget because you don't know what you're doing with fine grained targeting. This is not because the systems are bad per se - it's that someone else will come along, target more efficiently than you, and will indirectly bid up keywords etc so that you are no longer making a good ROI on your own ads but they still can. So it's catch up or get out. [0] https://en.wikipedia.org/wiki/Red_Queen%27s_race https://en.wikipedia.org/wiki/Red_Queen%27s_race