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I'd be willing to pay more as a subscriber (currently) if they took ads out of the website and podcasts. I've emailed them about it and got some response about

I'd be willing to pay more as a subscriber (currently) if they took ads out of the website and podcasts. I've emailed them about it and got some response about how the ads allow them to provide world class journalism. Yes, but I'm willing to pay MORE.

lotsofpulp 6y ago
The more you pay, the more the value of the advertisements go down since the people who have the ability to pay are the most worth advertising to. They would need to be guaranteed sufficiently many people who are willing to sufficiently enough to offset all advertising revenue. Unfortunately, time and time again, people prefer free over paying for quality.