Yeah. I'm sure that's the eventual goal for regular end users. We'll all be fast-ring beta testers with unblock-able ads. On the enterprise side it's probabl

Yeah. I'm sure that's the eventual goal for regular end users. We'll all be fast-ring beta testers with unblock-able ads. On the enterprise side it's probably a play to shift the market away from on-premise DNS based filtering and logging devices to SaaS based DoH filtering services. Tacit collusion will ensure no one builds a perpetually licensed device that does DoH and filtering.