Going real time massively reduced my support ticket queue because devs stopped asking how long it takes for their reports to update! Aside from that you can us

Going real time massively reduced my support ticket queue because devs stopped asking how long it takes for their reports to update! Aside from that you can use it to identify problems early on - one of my users shipped a broken version of their game and figured it out very early because their level metrics weren't flowing in. It's also useful for anything with a short lifespan where the hour(s) you wait for GA wastes xx% of an article/promotion/whatever's opportunity.