Because podcasts up till now have been one of the last remaining media types that are not owned and produced by some gigantic tech corporation, and are instead

Because podcasts up till now have been one of the last remaining media types that are not owned and produced by some gigantic tech corporation, and are instead truly independent media. The fear is that podcasts will go the route of blogging, which many lament, because now we are at the whims of Twitter and medium for distribution. For at least 2-3 years, several companies have been trying to "own" the podcast medium, and it's looking more and more like Spotify may came out ahead.