I view this as more akin to a Gartner/Forrester style analyst service coming "down" to the general SAAS market than coming "up" from the Wirecutter B2C arena.

I view this as more akin to a Gartner/Forrester style analyst service coming "down" to the general SAAS market than coming "up" from the Wirecutter B2C arena. Gartner, etc are all very much the paywalled exclusive access and strict control of reports that OP mentions. What's not mentioned is that even with their incredible amounts of funding how difficult it is to do an evenhanded analysis of these truly complicated systems. It's honestly just tough categorizing these things properly so you can get decent comparisons. Case in point Notion is on the front page today, their big selling point is that they can more or less do what would take half a dozen other more specialized SAAS to do. How do you slot them in against those? Edit: case in point about categorization being hard: the 'web analytics' list is really about 'event analytics' (per the article) - which is fine but you still need web analytics services as well.